
Outdoor advertising materials, like banner stand displays and billboards, are one of the major advertising platforms of today, contrary to what most people say and believe. Due to the rise of new media and the internet, advertising has taken invasive forms, which take the form of online banners and pop-up windows. Print and broadcast advertisements are still pretty much considered a nuisance and a hindrance in the process of accessing information. Meanwhile, outdoor advertisements are usually ignored by most, which is why it is important to learn the factors and the basic concepts regarding which.